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German Director Andreas Link and Creative Director Haley Geffen Both Sign With Bodega
New York/San Francisco-based content creation/production company Bodega signs German director Andreas Link for U.S. commercial representation and adds creative director Haley Geffen to their New York office.
A skilled automotive talent, Link has helmed spots for BMW, McDonald's, Audi, Mercedes, Ford, and Panasonic. His recent work includes two spots for Toyota as well as a spot for LOT Polish Airlines out of DDB Warsaw.
Says Bodega Executive Producer/Partner Clint Goldman, "Andreas brings such a broad skill set to the table: design, direction, editing, photography, visual effects. His recent work for Toyota and LOT is truly exemplary, and his soup to nuts thinking complements the Bodega production model effortlessly."
After growing up in a small village near Frankfurt, Germany, Link began working as an assistant photographer in fashion and advertising throughout Europe. Seeking to branch out on his own, he moved to Berlin in the late '90s where he worked as a freelance photographer for five years. Link eventually went back to Munich where he jumped into the world of broadcast design, crafting station and programming identities for German television networks and episodic programming.
In 1998, he began shooting spots for top German production companies including Markenfilm, Tempomedia and Gap Films until June 2009, when he was seriously injured in a helicopter crash during a Porsche shoot in Portugal. He spent the next 16 months in the hospital and fully dedicated himself to recovery.
The addition of Geffen to Bodega's New York office will include a heavy focus on network branding and promotional projects. Geffen will help expand Bodega's reach in content creation, building on their successful concept-through-production model. As a director, Geffen has helmed humor and action-driven spots for The Discovery Channel, Gatorade, TNT/NBA and Volkswagen.
Says Bodega director/partner Adam Reid, "Haley is a triple threat: a brilliant writer, producer and director. If she weren't so nice, I'd probably hate her for it."
Geffen began her TV career at ESPN, where she spent 9 years producing live programming for two of the network's signature shows: "SportsCenter" and "Baseball Tonight." During her tenure at ESPN Geffen won two Emmys, and as a feature producer she interviewed and directed dozens of high-profile athletes such as Derek Jeter, LaDainian Tomlinson, LeBron James and celebrities Adam Sandler, Adam Levine and Matthew McConaughey.
In 2007 Geffen transitioned to Turner Sports, where she spent three years writing, producing and directing for the company's Creative Services Sports Unit, an internal group responsible for TNT and TBS's primetime NBA and MLB creative campaigns. Geffen earned high recognition as one of the group's top directors for her work with Volkswagen, Gatorade and AVIS. Her most memorable directing experience involved the elaborate costuming of Kenny Smith and Charles Barkley for an integrated promotion with 2010's "The A-Team." Geffen earned two more Emmys and a pair of Promax Awards for her work on "Inside the NBA" and also received an "Outstanding Open" Emmy nomination for her individual work on the 2009 MLB postseason open.
In 2010, after twelve years in sports television, Geffen transitioned to Discovery Communications' internal creative agency, Discovery Creative. During her tenure, she was responsible for creating and executing launch campaigns for an array of Discovery networks including Discovery Channel, TLC, Investigation Discovery and TLC International. One of her biggest accomplishments involved the writing, directing and producing of TLC International's launch commercial in Poland. She also earned an Addy Award for her Discovery Channel image campaign, "Born to Be Discovery."
Upcoming work for Bodega includes concepting Sunday Night Football for NBC Sports, Covert Affairs Episodics for USA and concepting and creative directing a project in conjunction with Mr. Wonderful for ESPN's Longhorn Network.
Published 6, July 2012
