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The Cortez Brothers Signs Director Ricardo Maldonado
The Cortez Brothers, an LA-based company specializing in international productions, has signed Ricardo Maldonado to its directorial roster.
"Ricardo's new campaign for Peru blew me away," says Ed Rivero, Executive Producer of The Cortez Brothers. "It captures the complete truth about cultural integration, and triggers such a response of sheer fun and amusement that I had to take a further look. All of his work carries this distinctive magical quality that makes you smile."
Maldonado is a second-generation advertising filmmaker, having spent much of his childhood on a set watching his director father shoot some of Peru's most memorable ad campaigns. A graduate of Ithaca College's Park School of Communications, his work reflects a mix of both technical knowledge and narrative skills. His productions have taken him all over South America, North America and Europe.
Maldonado's work has earned numerous international awards, including Cannes, New York Festivals, LIAA, and APAP, among others. His recent 15-minute documentary, "To Peru from Perú," won Grand Prix honors at El Ojo de Iberoamerica and FIAP. The film swept the awards at the recent El Sol Festival in Bilbao, Spain, landing a Grand Prix in Promo, Gold recognition in Promo, TV/Film and Integrated Campaigns, a Gold in PR and Silver in Digital. The sequel, which he also directed, is slated to air soon.
Maldonado is currently shooting his first feature film, a comedy called "AsuMare." He is also the creator of Paper-to-Screen, a conference he has delivered in various cities around the globe, which details the creative evolution of a commercial from its written to audiovisual stages.
Published 11 June, 2012
