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Macro Views: The Reel

Anthony Vagnoni

While the tabletop discipline has traditionally included all forms of still life,
food rules these days. Here's a tasty sampling of recent work.



Hungry?  That's good, because we have a nice sampling of food and beverage spots in our tabletop reel for you to sample.  The work below represents the a 'best of' peek at what our sponsors have been up to of late.  You'll find spot for brands big and small from Big Deahl Productions in Chicago and director David Deahl; ARF & Co. in New Jersey and directors Alex Fernbach and Beth Galton; Comotion Films in Atlanta and director John Davis; and Curious Pictures in New York and directors Greg Ramsey, Yann Malka and David Griffiths

But it's not all food work, nor is everything here representative of traditional tabletop approaches. Deahl's work illustrates his ability to shoot both live action and tabletop with a deft touch, as you can see in work for such brands as Eggland's Best and others.  Fernbach shows off his industrial chops with a futuristic spot for Bork vaccuum cleaners, while Galton's clean, contemporary look is seen in work for household products company Method and retailer HomeGoods.  Over at Comotion, a montage of shots of high-end GE Monogram appliances can be seen in an unusual project directed by John DAvis for use in a video wall installation at the brand's Manhattan showroom.  And at Curious Pictures, the highly stylized graphic touch of Yann Malka balances nicely with the textured, close-up photography seen in Greg Ramsey's work for the Lance Armstrong Foundation. 

 Chapter 1: Ocean of Calm in Chicago       Chapter 2: Science in the Service of Art       Chapter 3: Next Generation       Chapter 4: The Reel

Client: Adolfo Dominguez
"Te Verde"
Te Verde's fragrance draws its inspiration from both nature and beauty.
Product: Fragrances
Director: Yann Malka
Prod. Co. The Brownie Film Company SL
Year: 2008
Show Video
Client: Anheuser Busch
"Taste Test"
Grolsch Light beer beat out other light beers at a recent taste test conducted by the Beverage Testing Institute in Chicago, Illinois.
Product: Grolsch Light
Director: Alex Fernbach
Prod. Co. ARF & Co
Year: 2007
Show Video
Client: Asahi Beer
"Burn"
Good food + Good beer = Happiness.
Product: International
Director: David Deahl
Prod. Co. Big Deahl
Year: 2003
Show Video
Client: Bertucci's
"Vespa"
The chefs at Bertucci's prepare dishes that pay tribute to Italy.
Product: Restaurant
Director: Greg Ramsey
Prod. Co. Curious Pictures
Year: 2008
Show Video
Client: Bork
"Mobility"
Multiple angles are shown on of Bork Industrial vacuum cleaner to highlight its sleek and edgy design.
Product: Bork Industrial
Director: Alex Fernbach
Prod. Co. ARF & Co
Year: 2008
Show Video
Client: Coca Cola
"Tiny Bubbles"
This soda's tiny bubbles are just one of its appealing characteristics.
Product: Coca Cola
Director: David Deahl
Prod. Co. Big Deahl Productions
Year: 2008
Show Video
Client: Dannon
"Strawberries - (Alt. Version)"
Strawberries fall into a bowl of cream before being blended into Dannon.
Product: Yogurt
Director: David Griffiths
Prod. Co. Curious Pictures
Year: 2007
Show Video
Client: Egglands Best
"EB Family"
A chef's family deserves the best.
Product: Eggs
Director: David Deahl
Prod. Co. Big Deahl Productions
Year: 2005
Show Video
Client: Frutis
"Naranja"
Little oranges traveling & turning into juice.
Product: International
Director: Yann Malka
Prod. Co. The Brownie Film Company SL
Year: 2004
Show Video
Client: General Electric
"Monogram"
A slowmotion chain of events is shown of food being prepared for a big dinner as we see meat baking in a GE oven and steak grilled.
Product: Montage
Director: John Davis
Prod. Co. Comotion Films
Year: 2008
Show Video
Client: HomeGoods
"Spring Fashions"
This springs freshest designs are now at HomeGoods.
Product: HomeGoods
Director: Beth Galton
Prod. Co. ARF & Co
Year: 2008
Show Video
Client: Lance Armstrong Foundation
"Making of the Band"
Help enhance the quality of life for those people living with cancer.
Product: PSA
Director: Greg Ramsey
Prod. Co. Celsius Films
Music & Sound Design: Elias Arts
Year: 2004
Show Video
Client: Longhorn Steakhouse
"Fresh (Food Footage)"
Vignettes of various dishes being made at Longhorn.
Product: Restaurant
Director: John Davis
Prod. Co. Comotion Films
Year: 2003
Show Video
Client: McDonalds
"Marinade"
Ingredients used to make the marinade for a Grilled Chicken Sandwich are shown moving in stop motion.
Product: Fast Food
Director: Alex Fernbach
Prod. Co. ARF & Co
Year: 2007
Show Video
Client: Method
"Green"
If it's green, the product can be any color.
Product: Cleaning Products
Director: Beth Galton
Prod. Co. ARF & Co
Year: 2008
Show Video
Client: Montage
"FX Work"
Montage of work from John Davis for Sonic.
Product: Montage
Director: John Davis
Prod. Co. Comotion Films
Year: 2009
Show Video
Client: Papa Murphy's
"Take N Bake Pizza"
These pizzas are made with some of the finest ingredients available.
Product: Pizza
Director: David Deahl
Prod. Co. Big Deahl Productions
Year: 2008
Show Video
Client: Pillsbury
"Institute"
Tabletop shots of food made with Pillsbury products.
Product: Pillsbury
Director: Beth Galton
Prod. Co. ARF & Co
Year: 2009
Show Video
Client: Rolaids
"Hot Dog"
A hot dog explodes upon detonation.
Product: Antacid
Director: Greg Ramsey
Prod. Co. Curious Pictures
Year: 2008
Show Video
Client: Santal
"Sensazioni"
This juice is a fruity wave of flavor sensation.
Product: International
Director: David Deahl
Prod. Co. Big Deahl Productions
Music & Sound Design: Vagabond Audio
Year: 2005
Show Video
Client: Sizzler
"Sizzlin Chef - (Alt. Version)"
A chef utilizes the pots and pans in his kitchen to compose a song.
Product: Restaurant
Director: David Deahl
Prod. Co. Big Deahl Productions
Year: 2006
Show Video
Client: Sonic
"Feel Good Food Month"
Tabletop of homestyle feel-good food.
Product: Drive In
Director: John Davis
Prod. Co. Comotion Films
Year: 2005
Show Video
Client: Sonic
"Brown Bag Special"
Tabletop shots for Sonic's brown bag special.
Product: Fast Food
Director: John Davis
Prod. Co. Comotion Films
Year: 2009
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Client: Sonic
"Green Tea"
His iced green tea is step 1 to his hot body plan.
Product: Fast Food
Director: John Davis
Prod. Co. Comotion Films
VFX: Spin Productions
Year: 2008
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Client: Subway
"Peter Griffin"
This family guy loves the new Subway Feast sandwich.
Product: Sandwich Shops
Director: David Deahl
Prod. Co. Big Deahl Productions
Year: 2007
Show Video