News & Features
Interview
Cheil Worldwide's 'Bridge of Life' Is A Grand Clio Winner
Interview

Cheil Worldwide's remarkable 'Bridge of Life' campaign picked up a Grand Clio at the awards show last week. We...
Interview
Interview
1stAveMachine's Nico Casavecchia Gets Atomic With IBM
Interview

IBM's nanophysicists teamed up with 1stAveMachine to use their powers of micro-manipulation to create a...
Interview
Editing's Cutting Edge
Editing's Cutting Edge
Specialty Focus

Editors and EPs talk about some of the key issues facing their business as technology and new business models reshape the post production environment.
Interview
Steffen Gentis Heads Up BBDO Germany's CraftWork
Interview

With the bold maxim "Crafting vision into reality", BBDO Germany launched its new production division CraftWork...
Interview
Recomended Media's Henry Hobson Opens XCOM's 'Bureau'


The teaser trailer for 'The Bureau: XCOM Declassified' came online to great aplomb last week. We chatted to the...
 
 
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05/13/2013

Work from Light Of Day helps to "Move Your Body" for Michelle Obama and the Wat-Ahh! Foundation, PSP brings flower power to 2013 in "Hippie Reloaded" for cell carrier O2. Signings at Laika and Tattoo plus more...
04/29/2013

New work spanning the globe from Frame, Wanda, Velocity and Parasol Island. Signing news from HSI London, Home.corp, Humble, Hinge Digital plus much more in this week's SEC newsletter.
04/15/2013

This newsletter sees signings from Blink and Northern Lights, new work from Nicholas Berglund and Biscuit plus agency creative work from 180 and David & Goliath plus more...
04/01/2013

We are greeted with new work from Good Egg, Partizan and Big Block and signing announcements from Filmgraphics and Hello!, award recognitions at Caviar, Moxie plus more.
03/18/2013

Spring blooms with new work from Bakery, Sandwick and Recommended, as well as signing news from Poetica, MassiveMusic and 76 Ltd. Agencies flourish with work from AMV BBDO and an anticipated move from Campbell Ewald.
03/04/2013

As we brave the cold, new work from TWC, Hooligan and Stardust warms. Signings from The Feds, Lee Films and FRANK intrigue, while calls for entries from YDA and AMP excite. This and other news fills our newsletter.
02/18/2013

Moves from around the globe fill this SEC newsletter with signing news from who's mcqueen, The Lift, Liquid Animation and others. Exciting new media with work from Nexus, Tantor, greatguns plus more.
02/04/2013

Beyond Super Bowl XLVII spots, this week's SEC newsletter is chock full of new work from Italy's Filmmaster, Sweden's Milford Film and the US' Paydirt, while signings are abound at Dubai's Joy Films, Gorgeous plus more.
01/21/2013

Verizon work from Sonic Union; Therapy's documentary about the end of a music era; Signings from Spy, Epoch, Parasol Island and Wanda plus other news and tidbits in this SEC newsletter.
01/07/2013

As 2013 begins, we reflect back on the holidays that were filled with Christmas cheer from Aardman for Google, good will from Foundation for Walmart and new beginnings for George Jecel with Hello! More in our first 2013 newsletter.
12/14/2012

Shopping in Dubai with City Films; Rocking out with jumP and The Stones; Giving the gift of life with Elastic and the Red Cross; see what else is going on this 2012 holiday season in Sourceecreative's December 17, newsletter
12/03/2012

SH Premium Covers China; Caviar creates escape for Ford; Zentner brings chocolate to Turkey; Rogue finds destination for Honda; Lopez hooks up with new endeavor after "Idol;" Chase lands at Oil Factory; More signings, promotions and happenings in this edition of SourceEcreative's newsletter.
Special Feature
Metro Producciones Provide The Best Of Mexico
Special Feature

Top Mexican production company Metro Producciones tells us why its services are world class.
Special Feature
Interview
Markenfilm 'Swing' In With A Winner For Santec
Interview

Markenfilm's clever and enjoyable spot for Santec sees a crook hoisted aloft by a security camera's gaze and...
Interview
Interview
Academy's Si & Ad Are Robinsons' 'Pals'
Interview

The lastest heartwarming spot for Robinsons in the UK sees a pair of lads larking around on a summers day. We...
Interview
Interview
who's mcqueen Unleash Their Rock Manifesto
Interview

'Rock Maifesto', Tom Schlagkamp's visual ode to the rigors of rock life, goes some way to explain how ruthless...
Interview
Video Interview
RSA's 'Desire' For Jaguar
Video Interview

'Desire' is Jaguar's ambitious and entertaining branded short for their fantastic-looking new F-TYPE sports...
Video Interview
Interview
Saatchi and Saatchi Bring On OK Go
Interview

Saatchi & Saatchi has collaborated with kings of the viral-promo OK Go for this year's Music Video Challenge....
Interview
Interview
Biscuit's Mike Maguire Shows IKEA There's No Place Like Gnome
Interview

IKEA's latest TV spot sees a family at war against the humble garden gnome. We spoke to Biscuit Filmworks' Mike...
Interview
Interview
Grey Give Vodafone An Endless Kiss
Interview

'The Kiss', Grey London's latest spot for Vodafone, is a glorious journey through a couple's life, seamlessly...
Interview
Video Interview
D&AD Judges On Creativity
Video Interview

Last week saw the advertising institution and educational charity D&AD take over Kensington's Olympia for the...
Video Interview
Interview
Lost Highway Films Share Danion's Song
Interview

The latest commercial for NY-Presbyterian Hospital presents Danion, a 6-year-old lad suffering from a...
Interview
Article
SourceEcreative Presents Visits Paris In The Springtime
Article

The latest stop on the SourceEcreative world tour saw us take our creative showcase to the city of love.
Article
Interview
Arnold Amsterdam Makes Druggy Dinners For Stussy
Interview

To follow-up their well-regarded and eyebrow-raising 'Strip for Likes' campaign for Stussy Amsterdam, Arnold...
Interview
Interview
MPC Makes Samsung T-Rexcellent
Interview

Samsung's new commercial features a herd of wildebeest, a tyrannosaurus rex and a space age assault to showcase...
Interview
Interview
Publicis Kaplan Thaler Crafts The ADL's Imagination
Interview

To mark the 100th year of the Anti-Defamation League (ADL), Publicis Kaplan Thaler, the New York-based agency,...
Interview
Interview
Antony Hoffman Takes Idris Elba For A Ride
Interview

Antony Hoffman's latest work is an episodic, blockbuster-style campaign for Toyota Avalon starring The Wire's...
Interview
Interview
Korean Agency Innored On The Personalisation Of Video
Interview

Innored, one of Korea's premier digital agencies, had a strong 2012 with the release of a pair of innovative...
Interview
Interview
Chris Catanach Stitches A Code
Interview

A new short doc for the non-profit foundation Code.org sets out to create a compelling campaign demystifying...
Interview
Awards Report
British Arrows Take A Bow
Awards Report

The 39th British Arrows Awards send London's ad-scene into a quiver.
Awards Report
Awards Report
Creative Circle Awards 2013
Awards Report

Thursday 14th March saw Creative Circle CEO Jeremy Green and President Ed Morris hand out their annual awards.
Awards Report
The Source Presents Returns To London


After taking the show on the road to Amsterdam for our January 'Source Presents', March 12th saw the showcase...
Interview
Glassworks Amsterdam Deals With RAW Materials
Interview

The spectacular new animation for G-Star RAW from Glassworks Amsterdam is a triumph in engaging content,...
Interview
Interview
Caviar's Keith Schofield Puts Darwin Deez In The Stocks
Interview

For his latest music video, Keith Schofield has scoured the lifestyle stock-video archives and inserted the...
Interview
Interview
Uber Content's Molly Schiot Chats Sweet Treats
Interview

Uber Content's Molly Schiot is known through the industry for her sense of whimsy and playfulness, so it was no...
Interview
Agency Production news
"Gutter Tech" Mentality was the topic for Heads of Production
Agency Production news

Over 35 Heads of Production were hosted by Matt Bonin at Ogilvy to discuss Gutter Tech Mentality. What is that...
Agency Production news
Interview
Legendary Director Bob Giraldi Joins The Advertising Hall Of Fame
Interview

As legendary director Bob Giraldi prepares for his induction into The Advertising Hall Of Fame, we catch a few...
Interview
Interview
Big Sky Up For Oscar Glory
Interview

Chris Franklin, the Big Sky Edit editor and owner, talks about cutting the Academy Award nominated short 'Asad'.
Interview
Filmgraphics Entertainment's David Denneen On Mentoring


We grabbed a few moments with Australian production company Filmgraphics Entertainment's company founder and...
Berlin Plays Host To The Directors Lounge


For its 43rd iteration, the Regielounge (Directors Lounge) upped sticks from its traditional Dusseldorf...
Inside the Work
Axe, BBH And Their Heroic Super Bowl Astronaut
Inside the Work

After the showing of the lastest spot in the Axe 'Astronaut' campaign during the Super Bowl, we chatted with...
Inside the Work
Doritos 'Goat 4 Sale' Crashes To The Top Of The Super Bowl


Doritos' 'Goat 4 Sale' from Pogo Pictures' Steve Colby and Ben Callner managed to hit the top spot in Nielsen's...
London's Golden Sq Is Searching For 'Craftwerk'


Golden Sq (top London post house) and hybrid production company Disqo have announced the call for entries to...
Amsterdam Enjoys What 'The Source Presents'


Thursday 31st January saw SourceEcreative's brand new screening night 'The Source Presents' descend upon...
BETC's 'The Bear' Picks Up The Biggest Gunn To Date


This year's Gunn has proclaimed French agency BETC's 'The Bear' the most awarded TV ad EVER! We caught a few...
Tattoo Sound + Music's Billy T Talks Growls And Snarls For Far Cry


Hotshot sound designer Billy Turchinetz was tasked with putting together the creature vocalisations for...
French Production Company Wanda Goes Digital


For the past 22 years Wanda has established itself as one of France's top production companies. After launching...
Duval Guillaume Modem's Head Of Digital On Going Viral


Duval Guillaume Modem had a pretty barnstorming 2012. The Belgian agency not only dominated YouTube with their...
Department Of Health 'Mutations' - Dare Interview


Focusing on the damage cigarettes can do to your body, Dare London's new spot for the DOH 'Mutations' uses...
State Farm 'Born To Assist' - Steve Stoute Interview


Translation's brand new spot for State Farm features NBA All-Star and #1 point guard in the NBA Chris Paul as...
SourceEcreative launches 'The Scout'


'The Scout' - SourceEcreative's new service showcasing unsigned directorial talent - launches globally for all...
Virgin Atlantic 'Flying in the Face of Ordinary' - Interview


Launching the new brand proposition 'Flying in the Face of Ordinary', RKCR/Y&R London have created a global TV...
Aardman's Google+ Hangout - Merlin Crossingham


Over the festive period, Aardman Animations fashioned a mash-up of their most beloved characters to advertise...
Inside the Work
Industry Pros Team up for Anti-Domestic Violence PSA
Inside the Work

A powerful spot for the National Domestic Violence Hotline, produced with the support of Rock Paper Scissors...
Inside the Work
Sundance looking for Brit shorts


Robert Redford's festival is returning to London and is looking for UK-based short film directors.
Production Profile
Hinge Digital Takes Flight with Carrington
Production Profile

The Portland animation and effects studio gets to stretch its wings with an integrated campaign that includes...
Production Profile
Photo Gallery
AICP Holiday Party is a Slam
Photo Gallery

The annual East Coast benefit for the AICP Foundation and Toys for Tots was held at Spin, the hipster table...
Photo Gallery
DG Acquires The Reel


DG's SourceEcreative joins forces with The Reel to Provide an Unsurpassed Global Resource
Women's Aid 'Blind Eye' - MPC's ground-breaking new commercial


We interview MPC's Chris Vincze about his innovative interactive campaign for Women's Aid.
Halo 4 - Spartan Ops: Season One


Axis Animation (the animators behind the remarkable Dead Island promotional film from last year) have just...
Photo Gallery
Nylon, FAB Host Charity Fundraiser in New York
Photo Gallery

The US and Aussie music house teams with Film & Advertising Broads to help promote an arts program that aids...
Photo Gallery
Vimeo for iPhone


Andrea Allen, Vimeo's Director of Production + Community, chats to us about the in-house produced viral for...
Inside the Work
Wild Plum's Goubeaux Gets Tough on Beards
Inside the Work

The director's comic concept for a Braun web video wins a crowd-sourced competition on Tongal.com and makes for...
Inside the Work
Patramanis' Successful Return to Ad World


Harry Patramanis, internationally well-known and highly-awarded director, is back in the advertising world!
Production Profile
Sally Antonacchio Gets Her Moment to Shine
Production Profile

Long a behind-the-scenes power at The Artists Company, now she's the owner and is setting a new course for this...
Production Profile
Awards Show News
British Arrows Craft Winners Announced
Awards Show News

Rattling Stick's "Three Little Pigs" for The Guardian and BBH takes award for Best Crafted TVC.
Awards Show News
Production Profile
Nonfiction's Gelb Dreams Of Sushi
Production Profile

The director of the documentary "Jiro Dreams of Sushi" makes his next entree an ad campaign.
Production Profile
Agency Creative Q&A
Sean Bryan & Tom Murphy on Storytelling for Brands, Fans and Kids
Agency Creative Q&A

The Co-Chief Creative Officers of McCann's New York office talk about the new ways in which truth can be well told.
Agency Creative Q&A
Production Company Update
MTh Gets on the Directorial Fast Track
Production Company Update

With a trio of additions to its directorial roster, Motion Theory President & EP Jeff Scruton is putting his...
Production Company Update
Production News
AICP Conference Goes from Big Picture to Nitty Gritty
Production News

The annual seminar looked at everything from legal issues to integrated production, which was examined by BBH's...
Production News
Director Profile
Backyard's Nguyen Goes on a Tear
Director Profile

A former agency creative and MTV staffer, she's using her combined background to produce youth-oriented work...
Director Profile
Inside the Work
Mikko's 'Monsters' Hops to Great Guns
Inside the Work

Director Mikko Lehtinen and Partner Kojo Abban are merging their Sauna International, producers of the Finnish...
Inside the Work
Agency Production News
Madison Avenue Gets Ready for its 4K Close-up
Agency Production News

Consultant Ken Yagoda and Canon's Larry Thorpe (seen here) show off the next generation Canon digital camera...
Agency Production News
Photo Gallery
Directors Take Center Stage at Directors Lounge
Photo Gallery

SourceEcreative was on hand in Dusseldorf last week as a group of international talents screened their work,...
Photo Gallery
Awards Show News
Bouffant, Velocity Bring Down the House at Loeries
Awards Show News

The boutique production house's 'Last Dictator' for Nando's wins the Grand Prix at the South African festival,...
Awards Show News
Production News
Directors Lounge 42 Set to Kick off In Dusseldorf
Production News

A notable roster of talents are lined up for the 42nd Directors Lounge event, set to take place on 27...
Production News
Photo Gallery
HOME.corp Invades Soho
Photo Gallery

Soho House in New York, that is, as Emily Bliss, Betsy Kelley and Cyril Guyot host a reception for some agency...
Photo Gallery
Production Profile
TATE USA Looks Towards a New Dimension
Production Profile

The visionary goals of founder and EP David Tate, seen here, and EP Rossi Cannon, are reshaping the company for...
Production Profile
Awards Show News
Academy Films, Rattling Stick Shine at APA Show
Awards Show News

London's Advertising Producers Association unveils its 2012 best spots, and work from Academy, like this Hovis...
Awards Show News
Photo Gallery
Park Pictures Debuts 'Robot & Frank' on Both Coasts
Photo Gallery

Producers of the critically-acclaimed film host industry parties in New York and L.A. to mark the picture's launch.
Photo Gallery
Inside The Work
Aero's O'Hare Makes Alaska Shift
Inside The Work

Director Sam O'Hare taps the tilt-shift technique for a high-flying anthem spot for Alaska Communications.
Inside The Work
Photo Gallery
GARTNER Brings Art Lovers Together
Photo Gallery

A benefit art exhibition, organized by Oritte Bendory (seen here with Publicis' Jon Rosenberg), showcases New...
Photo Gallery
Director Q & A
Sara Marandi's Designs on Beauty
Director Q & A

The Believe Media director goes solo and talks about the importance of her design background to working in the...
Director Q & A
Production Profile
CHRLX Keeps Its 'Garde' Up
Production Profile

The iconic New York design and effects house reboots its brand, sexes up its work and lets its hair down.
Production Profile
Music & Sound Profile
From Motown to Moscow, the Yessian Sound is Starting to Spread
Music & Sound Profile

Brian Yessian is steering the global music shop founded in Detroit by his father into new markets, new genres...
Music & Sound Profile
Photo Gallery
L.A. Industry Folks Celebrate AICP Winners
Photo Gallery

The AICP Show came to L.A. this week, and Therapy, Yessian and Gifted Youth marked the occasion with an after...
Photo Gallery
Inside the Work
Duotone Rides 'Back to the Start' to Epic Year
Inside the Work

Its award-winning music supervision for Chipotle is just one of a number of projects that spans commercials,...
Inside the Work
Inside the Work
76 Ltd's Peter Lydon Breaks Out for Carlsberg
Inside the Work

UK agency Fold7 and the 76 Ltd director pull off a classic parody in the new 90-second "The Crate Escape,"...
Inside the Work
Inside the Work
Colonel Blimp's Hope Shines Light on George Michael
Inside the Work

Fate rests in the hands of Kate Moss in "White Light," the new music video for George Michael, directed by Ryan...
Inside the Work
Inside the Work
O&M's Eyepatch Lends a Hand to 'Booker's Place'
Inside the Work

This searing documentary about prejudice, retribution and resolution got a major lift from the agency's...
Inside the Work
Post Production Profiles
Light of Day's Natalie Wollmann Sees Things in a Different Light
Post Production Profiles

The Light of Day colorist, one of the few women working in the craft, explains what's so appealing about the...
Post Production Profiles
Awards Show News
Chipotle, Canal + Win Grand Prix
Awards Show News

"Back to the Start" won the Film Grand Prix, "Bear" took the Film Craft Grand Prize, MJZ won the Palme d'Or and...
Awards Show News
Photo Gallery
Production Parties Rock the House in Cannes
Photo Gallery

SourceEcreative drops in on the bash thrown by Final Cut, Future Perfect, The Lifelong Friendship Society and...
Photo Gallery
Animation Generation
Cirkus Calls Class Back in Session
Animation Generation

The New Zealand animation company is back in Cannes, where it presented 'Do It Not the Same,' its latest...
Animation Generation
Production News
EcoSet Sets Stage for Production Heads
Production News

The green production company discussed the details of shooting green for a meeting of agency Heads of Production.
Production News
Photo Gallery
AICP Show Stays High and Dry
Photo Gallery

With the highest number of entries in its history, the 2012 AICP Show strutted into the Museum of Modern Art...
Photo Gallery
Production News
Google, Chipotle, Nissan Work Tops 2012 AICP Show
Production News

Smuggler tops production company honorees, W+K is most honored agency and The Artists Co.'s Antonacchio gets...
Production News
Agency Creative Profile
Behind the Wheel with Sean Thompson
Agency Creative Profile

The Global CCO at Arnold Amsterdam talks about work with brains and balls, changing the face of automotive...
Agency Creative Profile
Inside the Work
NYC Film Office Launches "Reel Jobs" PSA Campaign
Inside the Work

The Artists Company, Fluid and Nice Shoes team up on five-spot effort starring local NYC residents working in...
Inside the Work
On the Scene
Humble Springs into Spring
On the Scene

The New York-based hybrid production and post production boutique threw a party, and we were there. Pizza, pix...
On the Scene
Photo Gallery
It Was a Mother of a One Show
Photo Gallery

SourceEcreative made the scene at Lincoln Center in New York last night, where Mother New York won Best of Show...
Photo Gallery
International Scene
Ram's Excellent Adventure
International Scene

Great Guns takes the award-winning Indian Director Ram Madhvani on a world tour.
International Scene
Production Profile
Drive Thru's Model is Picking Up Speed
Production Profile

The Minneapolis hybrid production and post studio, founded by Mark Setterholm, finds its flexible, efficient...
Production Profile
Integrated Production News
Integrated Case Studies Reveal Complexity, Collaboration
Integrated Production News

Dynamic projects from Coke, Honda (pictured here) and IBM were deconstructed by our panel at the NAB Show. Find...
Integrated Production News
Post Production Profiles
Beast's Rising Stars Are on the Prowl
Post Production Profiles

We take a look at a quartet of rising stars at Beast--Adam Svatek, Amanda Moreau, Ariel Quintans and Derek...
Post Production Profiles
Awards Show News
'The Long Wait' Tops 2012 British Arrows Awards
Awards Show News

The John Lewis holiday TVC takes top honors at the UK's broadcast awards show, while Rattling Stick is named...
Awards Show News
Photo Gallery
SourceEcreative Makes the Scene at ADFEST 2012
Photo Gallery

We helped the delegates get their creative juices flowing at this year's "Made in Asia" Festival.
Photo Gallery
Director Profile
Federico Brugia Fits into LA.B's Formula
Director Profile

The Italian director, a partner in Italy's The Family, is finding success in the States at LA.B Film & Content ...
Director Profile
Inside the Work
Bruno Aveillan's L'Odyssee for Cartier Dazzles
Inside the Work

The director of the much-hyped web film, a visual mix of live action and VFX, talks about producing this epic...
Inside the Work
Agency Production Analysis
Chief Production Officers Ponder the Meaning of the Role
Agency Production Analysis

Matt Bonin (at left) is the new CPO at O&M/New York, joining McCann's Brian DiLorenzo as the only two Chief...
Agency Production Analysis
Photo Gallery
SourceEcreative Makes the Scene at the Directors Lounge
Photo Gallery

We drop in on the latest Directors Lounge in Dusseldorf, organized by BBDO's Steffen Gentis, where people...
Photo Gallery
International Scene
Paranoid's Vibe is Loftier Than You'd Think
International Scene

Despite its name, the US, Brazilian and French production company Paranoid - headed by EP Claude Letessier -...
International Scene
Production Profile
HOME.corp's New Home: Making it in America
Production Profile

Emily Bliss (seen here), Managing Director of the London-based production company, talks about what it takes to...
Production Profile
Digital Production Profile
Crux Digital Set to Explore the New Media Ecosystem
Digital Production Profile

The spunky new division of EUE/Screen Gems - which has produced live web events for brands like HP - is...
Digital Production Profile
Production Company Profile
Bully Continues to Flourish in its New Zen Environment
Production Company Profile

As the L.A.-based production company Bully Pictures, run by EP Jason Forest (seen here), grows in every...
Production Company Profile
News Roundup
From B-Reel and Biscuit to RSA and Tool, Directors Are on the Move
News Roundup

MTV Director Seyi Peter-Thomson (seen here), who just landed at Station Film, is among over a dozen talents to...
News Roundup
Editor Profile
For Lost Planet's Charlie Johnston, Power is Nothing Without Control
Editor Profile

The quiet and low-key editor, whose praises are sung by a chorus of agency clients, chalks up his success to...
Editor Profile
NEWS IN REVIEW
News on the March: Highlights from our 2011 Headlines
NEWS IN REVIEW

It was a big year for Lance Acord (seen here). Find out why with this quick review of the top news stories...
NEWS IN REVIEW
NEWS
4As Production Costs Survey Shows Minimal Rise
NEWS

The annual survey by the US-based agency group 4A's shows production costs rose in 2010 by just 1 percent for...
NEWS
NEWS
Dramas and Docs Top Sundance Slate
NEWS

Forget La Croisette. Deer Valley Drive is the place to be as spot producers and directors like Nonfiction's...
NEWS
3D Production Profile
Geneva Film Co. Takes 3D to the Masses
3D Production Profile

The Toronto production company, led by Director James Stewart, has been talking up 3D from TED to Cannes, with...
3D Production Profile
Post Production Insights
Post Production Artists Are Hitting the Road
Post Production Insights

Nice Shoe's Dominic Pandolfino describes how his New York-based studio is address changes in post production...
Post Production Insights
Inside the Work
Bent Image Lab Launches into TV Programming
Inside the Work

"Jingle All the Way," its animated special for the Hallmark Channel, marries traditional stop-motion with CGI...
Inside the Work
Viewpoint
Shooting for Multi-Platform: Tips from B-Reel Films' David Gaddie
Viewpoint

The director, who's represented on the B-Reel Films roster with the production collective The Colony, outlines...
Viewpoint
Production Profile
Berlin's who's mcqueen Has All the Answers
Production Profile

Rainer Spix's German production company, the one with the curious name, aims to shake up the industry. And no,...
Production Profile
Director Profile
Director Rodrigo Garcia Saiz Makes a Run for the Border
Director Profile

The Mexican native, a partner in Central Films, has been exporting his versatile directorial approach to the...
Director Profile
News
From the Big Picture to the Nitty Gritty, AICP Covers it All
News

The second AICP Conference just wrapped in New York, and it held something for everyone.
News
PHOTO GALLERY
Client Insights Shared at Heads of Production Meeting
PHOTO GALLERY

Valerie Light of Verizon and John Lick of Target (at left) were the guests at the most recent SourceEcreative...
PHOTO GALLERY
PRODUCTION PROFILE
The Lifelong Friendship Society Keeps Making Friends
PRODUCTION PROFILE

This Brooklyn, New York-based design and production boutique, which is expanding into live action, keeps...
PRODUCTION PROFILE
INSIDE THE WORK
Asche & Spencer Goes Long Again with Latest Film Score
INSIDE THE WORK

Creative Director Thad Spencer talks about their work on "Machine Gun Preacher" and the difference between film...
INSIDE THE WORK
PHOTO GALLERY
AICP Show Makes the Twin Cities Scene
PHOTO GALLERY

SourceEcreative was on hand when the 2011 Art & Technique of the American Commercial show took over the Guthrie...
PHOTO GALLERY
MUSIC COMPANY PROFILE
MassiveMusic's Net Just Keeps Getting Bigger
MUSIC COMPANY PROFILE

The Amsterdam-based music agency, famous for Nike's "Write the Future," among other tracks, just keeps racking...
MUSIC COMPANY PROFILE
INSIDE THE WORK
Pocket Fest Directors Show Off Their Handiwork
INSIDE THE WORK

At the Nylon Studios-sponsored short film festival in L.A., ten spot directors screened their 2-minute shorts,...
INSIDE THE WORK
ANALYSIS
The Delicate Dance Between AR and Special Effects
ANALYSIS

Humble's Chris Grayson, Director of Digital, on the interwoven nature of Augmented Reality and VFX as seen in...
ANALYSIS
NEWS
German Producers to Share Carbon Film Quote's Road Test Results
NEWS

BBDO Proximity's Steffen Gentis hosts a roundtable in Dusseldorf to review the impact of production houses...
NEWS
NEWS
APA Collection Is Unveiled in London
NEWS

Audi's "Ooomph," produced by Rogue Films, is one of 33 spots that make up the the tenth edition of the...
NEWS
PRODUCTION PROFILE
Grand Large Gets Super-Sized
PRODUCTION PROFILE

Steve Horton's New York and Paris-based company expands to L.A. and signs Jonathan Miller as it continues to...
PRODUCTION PROFILE
PRODUCTION PROFILE
Bogota's Colombo Films Sets Sights on a Global Stage
PRODUCTION PROFILE

Fresh from winning two Lions in Cannes, it plans to use its experience in commercials,features and TV to make...
PRODUCTION PROFILE
DIRECTOR PROFILE
Velvet's Zentner Translates Lush Looks to a New Visual Aesthetic
DIRECTOR PROFILE

The German director, known for his visual effects and art direction prowess, is looking at narrative in a new way.
DIRECTOR PROFILE
DIRECTOR PROFILE
Chris Hooper Draws on a Boundless Imagination
DIRECTOR PROFILE

The Uber Content director, a former cartoonist and illustrator, knows how to sketch a character or two.
DIRECTOR PROFILE
INSIDE THE WORK
Mad Cow Films Fuels its New Agency on Brothers Cider
INSIDE THE WORK

Mad Cow Create, the new creative arm of London production house Mad Cow Films, is welcomed to the agency...
INSIDE THE WORK
PRODUCTION PROFILE
Passion RAW Starts to Cook
PRODUCTION PROFILE

The live action division of UK-based animation and design studio Passion Pictures has added new talent and is...
PRODUCTION PROFILE
NEWS
MJZ, Imaginary Forces Score with Emmy Nominations
NEWS

Old Spice and McDonald's earn MJZ nominations, while IF gets nods for title design for "Boardwalk Empire" and...
NEWS
INSIDE THE WORK
Rockhard's Klasfeld Parties with Perry
INSIDE THE WORK

The director's "Last Friday Night" video, an Eighties romp, is rocking the YouTube playlist. Even MTV likes it.
INSIDE THE WORK
CASTING PROFILE
Liz Lewis and Her Talent for Spotting Talent
CASTING PROFILE

The venerable New York casting agency expands to L.A. as it tracks changes in what clients look for in commercials.
CASTING PROFILE
NEWS
SourceEcreative Makes the Scene in Cannes
NEWS

Shortlists are out, the New Director Showcase is done, now it's on to the Lions, the Palme d'Or and the closing...
NEWS
NEWS
Editors, Production Heads Convene with DG for Tech Talks
NEWS

SourceEcreative and DG met with post production pros and agency heads of production last week to review...
NEWS
PHOTO GALLERY
AICP Pulls Out the Stops for its 20th Year
PHOTO GALLERY

It was a great show and an even better party this year at MoMA. Just ask David Droga, who chaired the Next...
PHOTO GALLERY
NEWS
DGA Convenes Commercial Directing Legends
NEWS

In "30 Seconds to Impact: Celebrating Game-Changing Commercial Direction," Pytka, Buckley, Giraldi, Gomes and...
NEWS
VFX PROFILE
Framestore's Oscar Cred Opens New Markets
VFX PROFILE

The visual effects giant is taking its mantra of 'award-winning special effects for everyone' and putting them...
VFX PROFILE
AGENCY CREATIVE
RPA's Zany Cast of Characters Connects for Civic
AGENCY CREATIVE

From Cesar the Luchador to Teeny the Monster, RPA's new integrated Honda Civic campaign uses quirky characters...
AGENCY CREATIVE
INSIDE THE WORK
Friedman 360 Produces Anti-Gay Language PSA
INSIDE THE WORK

McCann's former head of production teams with the Ad Council, Arnold and the NBA on a PSA designed to make...
INSIDE THE WORK
PHOTO GALLERY
Editors Make the Cut at AICE Bash
PHOTO GALLERY

The post production industry honored its own in New York as the 10th AICE Awards were handed out. And as usual,...
PHOTO GALLERY
PRODUCTION COMPANY PROFILE
Eallin Motion Arts' Global Playground
PRODUCTION COMPANY PROFILE

The Prague-based animation and VFX studio draws projects and directors from around the world. And that's just...
PRODUCTION COMPANY PROFILE
DIRECTOR PROFILE
Richard Farmer Goes from the Ridiculous to the Sublime
DIRECTOR PROFILE

The Green Dot director's increasingly eclectic work ranges from brainy short films to comic turns with porn...
DIRECTOR PROFILE
NEWS
Get Ready for the Carbon Quote
NEWS

The day may come when clients will weigh how and where to shoot TVCs based on how much pollution they generate....
NEWS
PHOTO GALLERY
Wave Festival in Rio Honors Latin American Creativity
PHOTO GALLERY

SourceEcreative was on hand in Brazil last week for the Wave Festival, honoring the best in Latin American...
PHOTO GALLERY
DIRECTOR PROFILE
Rachel Harms Gets to Know Noah Wild
DIRECTOR PROFILE

The director, who just signed with Untitled, has partnered with the company and agency MMB to help launch a new...
DIRECTOR PROFILE
Special Feature: Editing's Cutting Edge
Specialty Focus
by Anthony Vagnoni
Editors and EPs talk about some of the key issues facing their business as technology and new business models reshape the post production environment.

Special Feature: UK Production & Post
Regional Focus
by Jamie Madge
The UK has always been an industry leader in the world of commercial output, but the competition from far-flung territories is only getting hotter. We've spoken to a handful of the nation's most highly-respected and creatively forward-thinking production and post-production houses to gather their insights on how to keep successful and artistically relevant whilst getting noticed on a global scale.

Special Feature: Tabletop
Specialty Focus
by Anthony Vagnoni
We take a macro view at the latest trends and some of the top players in the world of food and product tabletop production for TVCs.

Special Feature: Diversity In Production
In-Depth Report
by Anthony Vagnoni
As woman and minority-owned production and post companies proliferate, agencies and clients are taking note as they ramp up their own supplier diversity initiatives.

Special Feature: Global Production Services
Specialty focus
by Anthony Vagnoni
Whether shooting in Europe, Asia, South America or even the States, top production service companies are the backbone of location work. Our well-traveled sponsors show us how it's done.

Special Feature: Beyond Commercials
Specialty Focus
by Anthony Vagnoni
Experiential work - immersive, hands-on, interactive and often engaging - is increasingly appealing to brands and agencies. Here's some insight on the technique from those who've done it before.

Special Feature: Automotive Advertising
Specialty Focus
by Anthony Vagnoni
The auto industry is bouncing back worldwide from the recession of the past few years, creating new demand for ad content. Our Special Feature takes a closer look.

Special Feature: Mixing Media
VFX & Animation
by Anthony Vagnoni
Today's Animation & VFX shops are all about seamless integration of live action with everything from 2D character animation to glossy 3D CG and effects. "Mixing Media" has become the norm, not the exception.

Special Feature: One Stop Production
Specialty Focus
by Anthony Vagnoni
Shoot, edit, add graphics and effects, then finish - it's easy, right? Not quite. To be able to flourish as a one-stop production and post resource is a tough act to do well.

Special Feature: Thrill Seekers
Specialty Focus
by Anthony Vagnoni
As the action and sports world grows, producers and directors specializing in the genre find themselves working (and playing) hard to ensure authenticity and engagement.

Special Feature: Right Tracks
Music & Sound
by Anthony Vagnoni
The influence of indie bands, scoring and mixing for second screen devices and adjusting to the CALM Act are some of the main topics in our latest special report.

Special Feature: Next Up: India!
Regional Focus
by Anthony Vagnoni
India's TVC business is booming, so much so that its production companies are planting flags beyond its shores. We examine this trend and others in our special report.

Special Feature: Fashion & Beauty's Glam Masters
Specialty Focus
by Anthony Vagnoni
From Asia to the Americas, the beauty biz is booming -- and so is the market for Fashion & Beauty production and post. We take a closer look at today's top Glam Masters.

Special Feature: A New Look At Post
Specialty Focus
by Anthony Vagnoni
Integrated production, tapeless workflow, seamless visual effects, shorter timeframes, tighter budgets -- they've all changed the face of post production. Our experts explain how.

Special Feature: Reality Rules!
Specialty Focus
by Anthony Vagnoni
A desire to connect on a human level, coupled with a need to tell authentic stories that consumers can relate to, is driving the surge of doc-style work in advertising.

Special Feature: Asia's Rising Star
Focus on China
by Anthony Vagnoni
China's booming TVC production market is a complex yet exciting place. Our wide-ranging roster of sponsor companies tell us why.

Special Feature: Pixel Players
VFX & Animation
by Anthony Vagnoni
Visual effects and animation studios are adapting to new forms and spreading their wings. We take flight with a few to see where the industry is going.

Special Feature: Diversity in Production
Diversity
by Anthony Vagnoni
Minority and women-owned production companies are on the rise. While they meet a need for agencies to diversify vendor lists, they still face challenges.

Special Feature: Kids & Critters
Specialty Focus
by Anthony Vagnoni
Children and animals are mainstays of commercial content, and working with them demands special skills. We take an inside look at some of the pros when it comes to Kids & Critters.

Special Feature: 3D In Depth
Stereoscopic 3D
by Anthony Vagnoni
Stereoscopic 3D is coming, and production and post houses are getting ready. Here's how a number of players have taken the 3D plunge.

Special Feature: In Tune
Music Sound Design
by Anthony Vagnoni
Our Music & Sound Design Special Feature explores creative influences, the role of licensing, the growth of audio branding and the continuing search for new talent in music and sound.

Special Feature: Charting the New Paradigm
Agency Trends
by Anthony Vagnoni
Wildly varying deliverables and new digital workflows have changed the way agency production departments function. We take an inside look at the new production paradigm.

Special Feature: India in Depth
REGIONAL FOCUS
by Anthony Vagnoni
The production scene in India is hot and getting hotter, as evidenced by the growing interest in the country by producers around the world.

Special Feature: Pixel Perfect
VFX/Motion Graphics
by Anthony Vagnoni
Visual effects and motion graphics play key roles in almost all ads today, whether for broadcast or the web. We examines key trends from the viewpoint of a cross-section of major players.

Special Feature: Funny Business
COMEDY
by Anthony Vagnoni
When it comes to commercials, comedy is king. Our Comedy Production Special Feature, "Funny Business," takes a serious look at advertising's favorite TVC genre.

Special Feature: Argentina & Chile: World Class Production
Regional Focus
by Anthony Vagnoni
A combination of great production companies shooting highly creative original work and world-class production service capabilities are the hallmarks of these two Latin American nations.

Special Feature: Playing Host to the World
South Africa
by Anthony Vagnoni
While the world's eyes were on the World Cup, producers all over the world were eyeing South Africa for its production service capabilities and the work of its production houses, music houses and agencies.

Special Feature: Art of Editing
Specialty Focus
by Anthony Vagnoni
Dealing with everything from file-based footage to longer formats to shortened schedules and more VFX, sound design and motion graphics to integrate, today's creative editor is the consummate juggler.

Special Feature: Automotive Production
Specialty Focus
by Anthony Vagnoni
Global launches, sheet metal versus CG, the joys of New Zealand or Australia in the winter - all this and more make up the world of Automotive Production. We lift the hood to check it out.

Special Feature: Interactive & Digital Production
In-Depth Look
by Anthony Vagnoni
From shooting for the web to site design, back end development, Flash and VFX, the new world of interactive and integrated production demands a new and varied range of capabilities from producers.

Special Feature: Canadian Production
Regional Focus
by Anthony Vagnoni
Canadian Production gets its close up as we profile the up and coming production company Wilfrid Park, check in on the global aspirations at Shooters International and get a read on the production service work and ad music sides of the business.

Special Feature: Animation & VFX
Digital Visions
by Anthony Vagnoni
Our Special Feature includes profiles of top companies such as Stardust and Curious, an interview with indie rep Nancy Jacobs, a wide-ranging Q&A with top animation and effects artists and EPs and a reel of hot spots from our sponsor shops.

Special Feature: Close-up on European Production
Regional Focus
by Anthony Vagnoni
Our special report takes a look at what's impacting this rapidly-changing marketplace and includes an interview with Francois Chilot, President of the CFP-E, on the outlook for production companies in Europe.

Special Feature: Fashion & Beauty Production
Specialty Focus
by Anthony Vagnoni
Fashion & Beauty production requires a great eye, fabulous taste, the ability to work with celebrity talent and a team of dedicated production specialists. Our Special Feature takes an inside look at this glamorous segment of the ad business.

Special Feature: Latin American Production
Regional Focus
by Anthony Vagnoni
Diversity of talent, new media options and increased globalization are having a positive impact on a vibrant TVC production industry in Latin America.

Special Feature: Reality-based Advertising
Specialty Focus
by Anthony Vagnoni
The use of reality-based advertising--including everything from docu-style to real people--is on the rise, making documentary directors more sought after than ever.

Special Feature: Spotlight on Turkey
Regional Focus
by Anthony Vagnoni
The Turkish production scene is booming, but profits are elusive as new techniques are on the rise.

Special Feature: Changing Tempo
Music & Sound
by Anthony Vagnoni
SourceEcreative reviews the latest trends in music, audio post and sound design for commercials, chats up some of the industry's top music producers and presents a showcase of great work from our sponsor companies.

Special Feature: South Africa in View
Regional Focus
by Anthony Vagnoni
The South African commercial production scene gets a close-up as we examine trends affecting the industry and talk to leading agency Heads of Production.

Special Feature: Commercial Production in China
Asia Perspective
by Anthony Vagnoni
The production industry in China is growing and evolving quickly, and attracting production companies...

Special Feature: Worldwide Heads of Integrated Production
Agency Insights
by Anthony Vagnoni
Heads of production at agencies around the world--from the US, the UK, Germany and Australia--discuss what's changed about what they do, and how the ongoing evolution...

Special Feature: Spotlight on German Advertising & Production
Germany
by Anthony Vagnoni
Whether working with local German directors or imports from the US, the UK or elsewhere, German production companies have been meeting the needs of their agency clients for years...

Special Feature: Motion Graphics & Design
Motion Graphics
by Anthony Vagnoni
A review of the latest in motion graphics and design from Blissium, Imaginary Forces, Nylon, Spontaneous and T2.

Special Feature: ADFEST Highlights
Adfest 2009
by Anthony Vagnoni
Asian advertising and production takes center stage next week in Pattaya, Thailand as ADFEST, the Asian Pacific Advertising Festival, kicks off with seminars, presentations and juried awards...

Special Feature: MACRO VIEWS
Tabletop
by Anthony Vagnoni
With a tough economy battering advertisers, tabletop directors and producers say showing value and quality in products is key

Special Feature: MOVING PIXELS
Animation
by Julie Mynatt
Animation. Motion Graphics. Visual Effects. Moving Pixels. No longer can an idea be quashed because it can't be done.

Special Feature: Vive La France!
France
by Julie Mynatt
France is fertile ground for so many sensual delights food, wine, art, music, cinema.

Special Feature: From Russia & Ukraine...With Love
Russia Ukraine
by Julie Mynatt
Business is booming in Russia and Ukraine say our sponsors PSB Films, Bazelevs, Just Production, Lime Lite Studio, and Park Production.

Special Feature: Cannes Lions 2008
Cannes
by Deb Mayo
The festival of all advertising festivals is upon us. The week-long celebration promises to be chock-full of seminars, workshops, and of course, social events!

Special Feature: All Things Lyrical
Music
by Julie Mynatt
Summer brings big, bold sounds: Summer blockbusters, summer albums, summer tours. This month we look at the present and future of Music and Sound...

Special Feature: Down Under: Australia & New Zealand
Australia & New Zealand
by Julie Mynatt
Australia: Koalas and Road Warriors. New Zealand: Kiwis and Middle Earth. The Land Down Under. The Land of the Long White Cloud. With diverse populations and ecosystems...

Special Feature: Viva Mexico!
Mexico
by Julie Mynatt
Mexico's production industry is muy caliente! Serving both their native audiences as well as the huge Spanish-speaking (and viewing) audiences in the U.S. and other countries...

Special Feature: PERSISTENCE OF VISION
Animation/VFX
by Julie Mynatt
It's truly amazing how different visual media has become in the 21st century. Marketers have a plethora of outlets to deliver their messages, whether to a mass-market...

Special Feature: Transformative Poland
POLAND
by Julie Mynatt
The cultural life of Poland has given rise to such notable people as painter Jan Styka, composer Frederic Chopin, scientist Marie Curie and religious leader Pope John Paul II.

Special Feature: The Vastness of Brazil
Brazil
by Julie Mynatt
The rich heritage, gorgeous locations, talented artists and technological prowess of Brazil is a given. As the fifth largest country and the seventh largest market in the world...

Special Feature: South Africa
The Diversity of South Africa
by Julie Mynatt
South Africa can be best described in one word: Diverse. Diversity in climate, locations, languages, cultures and resources give the country an enormous richness and depth to its...

Special Feature: Snow & Ice
THE BEAUTY OF COLD
by Julie Mynatt
The concept is solid. The script is tight. The director is A-list. Now we need a unique location that is easy to get to and covered in a thick layer of snow and ice...

Special Feature: HD NOW
THE FUTURE OF BROADCAST ADVERTISING
by Julie Mynatt
Although the majority of U.S. viewers are seeing a Standard Definition picture, the transition to High Definition is no longer theoretical. The Consumer Electronics Association announced...

Special Feature: Argentina & Chile Await You!
LIGHTS... CAMERA... Argentina? Chile? But of course!
by Deb Mayo
More than ever today, finding the ideal location to shoot is paramount. The world is a much smaller place, with technology allowing access into the most remote, the most beautiful...
 
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