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Special Feature: Editing's Cutting Edge
Specialty Focus
by Anthony Vagnoni
Editors and EPs talk about some of the key issues facing their business as technology and new business models reshape the post production environment.
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Special Feature: UK Production & Post
Regional Focus
by Jamie Madge
The UK has always been an industry leader in the world of commercial output, but the competition from far-flung territories is only getting hotter. We've spoken to a handful of the nation's most highly-respected and creatively forward-thinking production and post-production houses to gather their insights on how to keep successful and artistically relevant whilst getting noticed on a global scale.
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Special Feature: Tabletop
Specialty Focus
by Anthony Vagnoni
We take a macro view at the latest trends and some of the top players in the world of food and product tabletop production for TVCs.
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Special Feature: Diversity In Production
In-Depth Report
by Anthony Vagnoni
As woman and minority-owned production and post companies proliferate, agencies and clients are taking note as they ramp up their own supplier diversity initiatives.
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Special Feature: Global Production Services
Specialty focus
by Anthony Vagnoni
Whether shooting in Europe, Asia, South America or even the States, top production service companies are the backbone of location work. Our well-traveled sponsors show us how it's done.
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Special Feature: Beyond Commercials
Specialty Focus
by Anthony Vagnoni
Experiential work - immersive, hands-on, interactive and often engaging - is increasingly appealing to brands and agencies. Here's some insight on the technique from those who've done it before.
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Special Feature: Automotive Advertising
Specialty Focus
by Anthony Vagnoni
The auto industry is bouncing back worldwide from the recession of the past few years, creating new demand for ad content. Our Special Feature takes a closer look.
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Special Feature: Mixing Media
VFX & Animation
by Anthony Vagnoni
Today's Animation & VFX shops are all about seamless integration of live action with everything from 2D character animation to glossy 3D CG and effects. "Mixing Media" has become the norm, not the exception.
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Special Feature: One Stop Production
Specialty Focus
by Anthony Vagnoni
Shoot, edit, add graphics and effects, then finish - it's easy, right? Not quite. To be able to flourish as a one-stop production and post resource is a tough act to do well.
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Special Feature: Thrill Seekers
Specialty Focus
by Anthony Vagnoni
As the action and sports world grows, producers and directors specializing in the genre find themselves working (and playing) hard to ensure authenticity and engagement.
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Special Feature: Right Tracks
Music & Sound
by Anthony Vagnoni
The influence of indie bands, scoring and mixing for second screen devices and adjusting to the CALM Act are some of the main topics in our latest special report.
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Special Feature: Next Up: India!
Regional Focus
by Anthony Vagnoni
India's TVC business is booming, so much so that its production companies are planting flags beyond its shores. We examine this trend and others in our special report.
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Special Feature: Fashion & Beauty's Glam Masters
Specialty Focus
by Anthony Vagnoni
From Asia to the Americas, the beauty biz is booming -- and so is the market for Fashion & Beauty production and post. We take a closer look at today's top Glam Masters.
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Special Feature: A New Look At Post
Specialty Focus
by Anthony Vagnoni
Integrated production, tapeless workflow, seamless visual effects, shorter timeframes, tighter budgets -- they've all changed the face of post production. Our experts explain how.
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Special Feature: Reality Rules!
Specialty Focus
by Anthony Vagnoni
A desire to connect on a human level, coupled with a need to tell authentic stories that consumers can relate to, is driving the surge of doc-style work in advertising.
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Special Feature: Asia's Rising Star
Focus on China
by Anthony Vagnoni
China's booming TVC production market is a complex yet exciting place. Our wide-ranging roster of sponsor companies tell us why.
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Special Feature: Pixel Players
VFX & Animation
by Anthony Vagnoni
Visual effects and animation studios are adapting to new forms and spreading their wings. We take flight with a few to see where the industry is going.
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Special Feature: Diversity in Production
Diversity
by Anthony Vagnoni
Minority and women-owned production companies are on the rise. While they meet a need for agencies to diversify vendor lists, they still face challenges.
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Special Feature: Kids & Critters
Specialty Focus
by Anthony Vagnoni
Children and animals are mainstays of commercial content, and working with them demands special skills. We take an inside look at some of the pros when it comes to Kids & Critters.
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Special Feature: 3D In Depth
Stereoscopic 3D
by Anthony Vagnoni
Stereoscopic 3D is coming, and production and post houses are getting ready. Here's how a number of players have taken the 3D plunge.
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Special Feature: In Tune
Music Sound Design
by Anthony Vagnoni
Our Music & Sound Design Special Feature explores creative influences, the role of licensing, the growth of audio branding and the continuing search for new talent in music and sound.
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Special Feature: Charting the New Paradigm
Agency Trends
by Anthony Vagnoni
Wildly varying deliverables and new digital workflows have changed the way agency production departments function. We take an inside look at the new production paradigm.
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Special Feature: India in Depth
REGIONAL FOCUS
by Anthony Vagnoni
The production scene in India is hot and getting hotter, as evidenced by the growing interest in the country by producers around the world.
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Special Feature: Pixel Perfect
VFX/Motion Graphics
by Anthony Vagnoni
Visual effects and motion graphics play key roles in almost all ads today, whether for broadcast or the web. We examines key trends from the viewpoint of a cross-section of major players.
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Special Feature: Funny Business
COMEDY
by Anthony Vagnoni
When it comes to commercials, comedy is king. Our Comedy Production Special Feature, "Funny Business," takes a serious look at advertising's favorite TVC genre.
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Special Feature: Argentina & Chile: World Class Production
Regional Focus
by Anthony Vagnoni
A combination of great production companies shooting highly creative original work and world-class production service capabilities are the hallmarks of these two Latin American nations.
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Special Feature: Playing Host to the World
South Africa
by Anthony Vagnoni
While the world's eyes were on the World Cup, producers all over the world were eyeing South Africa for its production service capabilities and the work of its production houses, music houses and agencies.
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Special Feature: Art of Editing
Specialty Focus
by Anthony Vagnoni
Dealing with everything from file-based footage to longer formats to shortened schedules and more VFX, sound design and motion graphics to integrate, today's creative editor is the consummate juggler.
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Special Feature: Automotive Production
Specialty Focus
by Anthony Vagnoni
Global launches, sheet metal versus CG, the joys of New Zealand or Australia in the winter - all this and more make up the world of Automotive Production. We lift the hood to check it out.
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Special Feature: Interactive & Digital Production
In-Depth Look
by Anthony Vagnoni
From shooting for the web to site design, back end development, Flash and VFX, the new world of interactive and integrated production demands a new and varied range of capabilities from producers.
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Special Feature: Canadian Production
Regional Focus
by Anthony Vagnoni
Canadian Production gets its close up as we profile the up and coming production company Wilfrid Park, check in on the global aspirations at Shooters International and get a read on the production service work and ad music sides of the business.
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Special Feature: Animation & VFX
Digital Visions
by Anthony Vagnoni
Our Special Feature includes profiles of top companies such as Stardust and Curious, an interview with indie rep Nancy Jacobs, a wide-ranging Q&A with top animation and effects artists and EPs and a reel of hot spots from our sponsor shops.
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Special Feature: Close-up on European Production
Regional Focus
by Anthony Vagnoni
Our special report takes a look at what's impacting this rapidly-changing marketplace and includes an interview with Francois Chilot, President of the CFP-E, on the outlook for production companies in Europe.
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Special Feature: Fashion & Beauty Production
Specialty Focus
by Anthony Vagnoni
Fashion & Beauty production requires a great eye, fabulous taste, the ability to work with celebrity talent and a team of dedicated production specialists. Our Special Feature takes an inside look at this glamorous segment of the ad business.
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Special Feature: Latin American Production
Regional Focus
by Anthony Vagnoni
Diversity of talent, new media options and increased globalization are
having a positive impact on a vibrant TVC production industry in Latin America.
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Special Feature: Reality-based Advertising
Specialty Focus
by Anthony Vagnoni
The use of reality-based advertising--including everything from docu-style to real people--is on the rise, making documentary directors more sought after than ever.
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Special Feature: Spotlight on Turkey
Regional Focus
by Anthony Vagnoni
The Turkish production scene is booming, but profits are elusive as new techniques are on the rise.
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Special Feature: Changing Tempo
Music & Sound
by Anthony Vagnoni
SourceEcreative reviews the latest trends in music, audio post and sound design for commercials, chats up some of the industry's top music producers and presents a showcase of great work from our sponsor companies.
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Special Feature: South Africa in View
Regional Focus
by Anthony Vagnoni
The South African commercial production scene gets a close-up as we examine trends affecting the industry and talk to leading agency Heads of Production.
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Special Feature: Commercial Production in China
Asia Perspective
by Anthony Vagnoni
The production industry in China is growing and evolving quickly, and attracting production companies...
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Special Feature: Worldwide Heads of Integrated Production
Agency Insights
by Anthony Vagnoni
Heads of production at agencies around the world--from the US, the UK, Germany and Australia--discuss what's changed about what they do, and how the ongoing evolution...
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Special Feature: Spotlight on German Advertising & Production
Germany
by Anthony Vagnoni
Whether working with local German directors or imports from the US, the UK or elsewhere, German production companies have been meeting the needs of their agency clients for years...
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Special Feature: Motion Graphics & Design
Motion Graphics
by Anthony Vagnoni
A review of the latest in motion graphics and design from Blissium, Imaginary Forces, Nylon, Spontaneous and T2.
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Special Feature: ADFEST Highlights
Adfest 2009
by Anthony Vagnoni
Asian advertising and production takes center stage next week in Pattaya, Thailand as ADFEST, the Asian Pacific Advertising Festival, kicks off with seminars, presentations and juried awards...
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Special Feature: MACRO VIEWS
Tabletop
by Anthony Vagnoni
With a tough economy battering advertisers, tabletop directors
and producers say showing value and quality in products is key
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Special Feature: MOVING PIXELS
Animation
by Julie Mynatt
Animation. Motion Graphics. Visual Effects. Moving Pixels. No longer can an idea be quashed because it can't be done.
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Special Feature: Vive La France!
France
by Julie Mynatt
France is fertile ground for so many sensual delights food, wine, art, music, cinema.
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Special Feature: From Russia & Ukraine...With Love
Russia Ukraine
by Julie Mynatt
Business is booming in Russia and Ukraine say our sponsors PSB Films, Bazelevs, Just Production, Lime Lite Studio, and Park Production.
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Special Feature: Cannes Lions 2008
Cannes
by Deb Mayo
The festival of all advertising festivals is upon us. The week-long celebration promises to be chock-full of seminars, workshops, and of course, social events!
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Special Feature: All Things Lyrical
Music
by Julie Mynatt
Summer brings big, bold sounds: Summer blockbusters, summer albums, summer tours. This month we look at the present and future of Music and Sound...
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Special Feature: Down Under: Australia & New Zealand
Australia & New Zealand
by Julie Mynatt
Australia: Koalas and Road Warriors. New Zealand: Kiwis and Middle Earth. The Land Down Under. The Land of the Long White Cloud. With diverse populations and ecosystems...
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Special Feature: Viva Mexico!
Mexico
by Julie Mynatt
Mexico's production industry is muy caliente! Serving both their native audiences as well as the huge Spanish-speaking (and viewing) audiences in the U.S. and other countries...
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Special Feature: PERSISTENCE OF VISION
Animation/VFX
by Julie Mynatt
It's truly amazing how different visual media has become in the 21st century. Marketers have a plethora of outlets to deliver their messages, whether to a mass-market...
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Special Feature: Transformative Poland
POLAND
by Julie Mynatt
The cultural life of Poland has given rise to such notable people as painter Jan Styka, composer Frederic Chopin, scientist Marie Curie and religious leader Pope John Paul II.
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Special Feature: The Vastness of Brazil
Brazil
by Julie Mynatt
The rich heritage, gorgeous locations, talented artists and technological prowess of Brazil is a given. As the fifth largest country and the seventh largest market in the world...
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Special Feature: South Africa
The Diversity of South Africa
by Julie Mynatt
South Africa can be best described in one word: Diverse. Diversity in climate, locations, languages, cultures and resources give the country an enormous richness and depth to its...
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Special Feature: Snow & Ice
THE BEAUTY OF COLD
by Julie Mynatt
The concept is solid. The script is tight. The director is A-list. Now we need a unique location that is easy to get to and covered in a thick layer of snow and ice...
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Special Feature: HD NOW
THE FUTURE OF BROADCAST ADVERTISING
by Julie Mynatt
Although the majority of U.S. viewers are seeing a Standard Definition picture, the transition to High Definition is no longer theoretical. The Consumer Electronics Association announced...
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Special Feature: Argentina & Chile Await You!
LIGHTS... CAMERA... Argentina? Chile? But of course!
by Deb Mayo
More than ever today, finding the ideal location to shoot is paramount. The world is a much smaller place, with technology allowing access into the most remote, the most beautiful...
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