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Exotic, Vibrant and Energizing, Indian TVCs Reveal Nation's Style
by Halyce Naparstek
3 April, 2012

From Mumbai to Bangalore, the work of our sponsor production companies reveals the flavor, color and texture of India's vibrant culture.

As India grows, thrives and changes, so does its production community. Although modern-day India may not be the kind of commercial production hub you'll find in the US, the UK or Europe, it's most certainly a production beehive with PLENTY of buzz that's begun to span the globe. Our India sponsors are top production companies that boast work from the U.S. to Australia. Stratum's production service work on the American Express campaign, which features comedic giant Conan O'Brien, does not disappoint, just as Nomad's work with Goodoil Films in Australia for Volkswagen strikes a universal emotional chord. Bang Bang's Nokia work featuring India's Priyanka Chopra is totally relatable to anyone with a cell phone, while Keroscene's work for Gillette proves shaving to be a chore and challenge in any country. Future East Films illustrates that dreams cross cultures in their Skoda work. Gobsmack's work for KitKat also proves that squirrels can boogie anywhere, anytime. These are just some examples of our sponsors' work in this edition's show reel, scroll down to see more.

 Chapter 1: Nomad Films...       Chapter 2: Gobsmack...       Chapter 3: Stratum...       Chapter 4: Showcase...

Client: Bajaj Auto Ltd
"Bajaj Bots"
Motorbikes turn into Bots and play basketball when no one is looking
Product: Motorcycles
Director: Tarsem
Prod. Co. Stratum
Show Video
Client: BCCI
"Carnival"
Two young boys enjoy the carnival of the Indian Premier League for cricket.
Product: Indian Premier League
Director: Anders Forsman
Prod. Co. Bang Bang Films
Show Video
Client: Business Standard
"Business Standard"
A man's life changes as he reads the Business Standard .
Product: Financial Newspaper
Director: Avinash Shankar
Prod. Co. Stratum
Show Video
Client: Coca-Cola
"Highway"
A race across rooftops by some acrobatic thrill-seekers.
Product: Thums Up
Director: Nick Livesey
Prod. Co. Nomad Films
Show Video
Client: DTC
"Nakshatra"
An Apsara regains her energy as an eclipse parts to reveal a diamond sun.
Product: Diamond Jewellery
Director: Tarsem
Prod. Co. Stratum
Show Video
Client: Godrej Saralee
"The Game"
Even a single mosquito can be dangerous.
Product: Insecticides
Director: Rajesh Saathi
Prod. Co. Keroscene Films
Show Video
Client: Good Knight
"Chase"
A man has a hard time trying to kill a mosquito.
Product: Insecticide
Director: Rajesh Saathi
Prod. Co. Keroscene Films
Show Video
Client: Home Trade
"Rehearsal"
An actor practices his moves to get it just right.
Product: Financial Services
Director: Alfredo Stuart
Prod. Co. Stratum
Show Video
Client: iCongo
"Girl Child"
Kids from Indian slums are introduced by name and price.
Product: Web Site
Director: Prayrit Seth
Prod. Co. Nomad Films
Show Video
Client: IndiGo
"On Time"
When the plane crew wakes up on time, everything runs smoothly.
Product: Airlines
Director: Harvey B Brown
Prod. Co. Bang Bang Films
Show Video
Client: Karbonn Mobile
"Tornado"
A man using his mobile phone applications causes a tornado.
Product: Karbonn k1616
Director: Avnish K
Prod. Co. Future East
Show Video
Client: L'Oreal
"Roots"
Hair gets its strength from the same place a tree does: its roots.
Product: Fall Repair 3X
Director: Jim Sonzero
Prod. Co. Gobsmack!
Show Video
Client: Limca
"Do Pal Taazgi"
A handsome couple follow each other in this romantic spot.
Product: Soft Drink
Director: Ram Baruch
Prod. Co. Nomad Films
Show Video
Client: Nestle
"The Break"
Guy takes a break with a KitKat bar then witnesses a Romeo squirrel serenade his Juliet with a song and dance Bollywood style.
Product: KitKat
Director: Shyam Madiraju | USA
Prod. Co. Gobsmack!
Show Video
Client: Nestle
"Kangaroo Remix"
A mother kangaroo has a hoppin' good time at a party with her joey.
Product: Nestea
Director: Rohitash Rao
Prod. Co. Gobsmack!
Show Video
Client: Nokia
"Priyanka Uninterrupted"
Priyanka Chopra, India's leading Bollywood star, uses her phone to text, plan, call, listen, dance and photograph the world around her.
Product: Mobile Phone
Director: Jonathan Lennard
Prod. Co. Bang Bang Films
Show Video
Client: Procter & Gamble
"Shave Sutra"
Gillette introduce the new type of shaving combined with foreplay.
Product: Gillette
Director: Rajesh Saathi
Prod. Co. Keroscene Films
Show Video
Client: Puma
"We Run Faas for Cash"
A member of the Jam Rickshaw Inc takes Indian passengers on a speedy journey.
Product: Sportswear
Director: Bosco
Prod. Co. Bang Bang Films
Show Video
Client: Savita
"Super Fly"
A fly becomes super fast when a drip of oil falls on it.
Product: Savsol
Director: Shyam Madiraju
Prod. Co. Gobsmack!
Show Video
Client: Seagrams
"Saif"
Saif Ali Khan arrives at a palace to perform in concert.
Product: Royal Stag
Director: Lloyd Baptista
Prod. Co. Nomad Films
Show Video
Client: Set Max
"IPL Stadium"
People gather around a shop to watch the IPL.
Product: Sports Show Opening
Director: Rajesh Saathi
Prod. Co. Keroscene Films
Show Video
Client: Set Max
"Role Reversal"
A father and his young son stay up late to watch the IPL.
Product: Sports Show Opening
Director: Rajesh Saathi
Prod. Co. Keroscene Films
Show Video
Client: Skoda
"Dreams"
A man dreams about driving a Skoda Laura.
Product: Skoda Laura
Director: Ashim Ahluwalia
Prod. Co. Future East
Show Video
Client: Tata Teleservices Ltd
"Time"
People find trap doors which leads them to their loved ones.
Product: Tata Photon
Director: Ashim Ahluwalia
Prod. Co. Future East
Show Video
Client: Toyota
"Reverse"
As the Toyota Fortuna drives throught a street, the whole world is in reverse.
Product: Toyota Fortuner SUV
Director: Nick Piper
Prod. Co. Future East
Show Video
Client: Triumph
"Triumph"
Things start to heat up when a young couple spend time inside a lingerie store changing room.
Product: Lingerie
Director: Rajesh Saathi
Prod. Co. Keroscene Films
Show Video
Client: TVS
"Apache"
An Apache motorcycle goes head to head with another rider on the race track.
Product: Apache RTR 180
Director: Mike "Mouse" McCoy
Prod. Co. Gobsmack!
Show Video
Client: TVS Motors Co. Ltd
"Scarily Fast"
A police man chases a car speeding on a TVS Apache RTR 160 motorbike.
Product: TVS Apache RTR 160
Director: Nicholas Piper
Prod. Co. Future East
Show Video
Client: Unilever
"Catch me if you can"
Bollywood Actors Abhishek Bachchan and his wife Aishwarya Rai Bachchan.
Product: Lux
Director: Stephen Mead
Prod. Co. Bang Bang Films
Show Video
Client: Volkswagen
"Parsi"
A man who keeps his car very clean passes on his habits to his grandson.
Product: Polo
Director: Johan Gulbranson
Prod. Co. Nomad Films
Show Video
Client: Volkswagen
"Flyboy"
A unique story of a boy who was born with wings.
Product: Jetta
Director: Hamish Rothwell
Prod Co. Nomad Films
Show Video
Client: Yamaha Motors
"Yamaha R15"
Yamaha R15 bikes get ready to race.
Product: Motorcycles
Director: Joel Peissig
Prod. Co. Stratum
Show Video




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