| Client: |
Absolut Vodka |
"Fireflies" A couple of blue fireflies are shown circling around a bottle of Absolut Cut as they seem attracted to it. |
| Product: |
Alcohol |
| Director: |
Alon Ziv |
| Prod. Co. |
Th1ng |
| Year: |
2008 |
| Show Video |
|
| Client: |
Anchor |
"Slippers" If cows were meant to be kept indoors, they would be born with slippers. |
| Product: |
Butter |
| Director: |
Daniel Greaves |
| Prod. Co. |
Tandem |
| Year: |
2008 |
| Show Video |
|
| Client: |
Bell's |
"Arthur" Three spots in a campaign of six for the whiskey brand Bell's. |
| Product: |
Whiskey |
| Director: |
Jonas Odell | Filmtecknarna |
| Prod. Co. |
Filmtecknarna Animation |
| Year: |
2008 |
| Show Video |
|
| Client: |
Channel O |
"Mother's Day" An animated montage for Mother's Day, featuring different mothers and their children. |
| Product: |
TV Promo |
| Prod. Co. |
Masters & Savant Worldwide |
| Year: |
2008 |
| Show Video |
|
| Client: |
Coca Cola |
"Ornaments" Santa Claus adorns a group of mice with Christmas ornaments. |
| Product: |
Coke |
| Director: |
Blur Studio |
| Prod. Co. |
Blur Studio |
| Year: |
2008 |
| Show Video |
|
| Client: |
Discovery Channel |
"What If Meets Why Not" A male voice-over talks about how you can develop a small idea that can change the world as we see a hand turning pages of a book and graphics of developing technology. |
| Product: |
Project Earth |
| Director: |
eyeball |
| Prod. Co. |
eyeball |
| Year: |
2008 |
| Show Video |
|
| Client: |
DripsBlack |
"DripsBlack Montage 2008" A surreal montage highlighting computer animation and visual effects. |
| Product: |
Montage |
| Director: |
Shane Douberly |
| Prod. Co. |
Dripsblack |
| Year: |
2008 |
| Show Video |
|
| Client: |
Ensemble Studios |
"Halo Wars" Spartan Omega Group prepares for war against the Covenant. |
| Product: |
Halo Wars |
| Director: |
Blur Studio |
| Prod. Co. |
Blur Studio |
| Year: |
2008 |
| Show Video |
|
| Client: |
Family Channel |
"Halloweenie-Potion" Halloweenie urges us to cook up our best potion. |
| Product: |
Cable network |
| Director: |
Frank Falcone |
| Prod. Co. |
Guru Studio |
| Animation/VFX: |
Guru Studio |
| Year: |
2008 |
| Show Video |
|
| Client: |
FedEx |
"Carrier Pigeon" Giant pigeons can't do the job well. |
| Product: |
Courier service |
| Director: |
Tom Kuntz |
| Prod. Co. |
MJZ |
| Animation/VFX: |
Framestore/NY |
| Year: |
2008 |
| Show Video |
|
| Client: |
Gammel Dansk |
"Gammel Dansk" A commercial for Danish spirit brand - Gammel Dansk. |
| Product: |
Vin och Sprit |
| Director: |
David Nord |
| Prod. Co. |
Filmtecknarna Animation |
| Animation/VFX: |
Filmtecknarna Animation |
| Year: |
2007 |
| Show Video |
|
| Client: |
Gatorade |
"BMX" This drink fuels champions. |
| Product: |
Thirst Quencher |
| Director: |
Baker Smith |
| Prod. Co. |
Harvest |
| Animation/VFX: |
Framestore/NY |
| Year: |
2008 |
| Show Video |
|
| Client: |
Honda |
"Viking" A van's paint job becomes a fantasy world. |
| Product: |
Odyssey |
| Director: |
Jason Cook |
| Prod. Co. |
Nylon LA |
| Animation/VFX: |
Nylon Motion |
| Year: |
2007 |
| Show Video |
|
| Client: |
Honda |
"Honda Spotting" Can you spot a great deal when you see one? |
| Product: |
Civic |
| Director: |
Bermuda Shorts |
| Prod. Co. |
Bermuda Shorts |
| Year: |
2008 |
| Show Video |
|
| Client: |
HSB |
"HSB - Ursvik" Animated pop up book style commercial for the new city block Ursvik. |
| Product: |
Real Estate |
| Director: |
Johanna Andersson |
| Prod. Co. |
Filmtecknarna Animation |
| Year: |
2008 |
| Show Video |
|
| Client: |
IDN |
"Typographic Landscape" A car and motorcycle navigate their way across a typographic landscape. |
| Product: |
Promos |
| Director: |
Jason Cook |
| Prod. Co. |
Nylon LA |
| Year: |
2008 |
| Show Video |
|
| Client: |
M&M Mars |
"Raspberry Almond" Ms Green's seductive persona causes her fellow M&Ms to melt. |
| Product: |
Candy |
| Director: |
Michael Bernard |
| Prod. Co. |
Cyclops |
| Animation/VFX: |
LAIKA/house |
| Year: |
2008 |
| Show Video |
|
| Client: |
Macs Convenience Store |
"Parafreezium" What are the parafreezium? No one really knows. |
| Product: |
Froster |
| Director: |
Frank Falcone |
| Prod. Co. |
Guru Studio |
| Animation/VFX: |
Guru Studio |
| Year: |
2008 |
| Show Video |
|
| Client: |
Marmite |
"Paddington's Birthday Party" Unfortunately, not everyone at Paddington's birthday party likes Marmite. |
| Product: |
Yeast Spread |
| Director: |
Daniel Greaves |
| Prod. Co. |
Tandem |
| Year: |
2008 |
| Show Video |
|
| Client: |
Montage |
"CGI" A montage of some of the work the company has done for various clients. |
| Product: |
Montage |
| Director: |
Eyeball Nyc |
| Prod. Co. |
Eyeball NYC |
| Year: |
2008 |
| Show Video |
|
| Client: |
Montage |
"2008 Montage" A montage that highlights the company's vfx, animation, graphics, cgi, and other post-production effects. |
| Product: |
Montage |
| Director: |
MAKE |
| Prod. Co. |
MAKE |
| Year: |
2008 |
| Show Video |
|
| Client: |
Montage |
"Guru Montage 2008" Guru's latest montage features a wide array of animation. |
| Product: |
Montage |
| Director: |
Guru Studio |
| Prod. Co. |
Guru Studio |
| Year: |
2008 |
| Show Video |
|
| Client: |
Moviq |
"Moviq" A commercial for a Dutch real estate broker Moviq. |
| Product: |
Real Estate |
| Director: |
Jessica Lauren |
| Prod. Co. |
Filmtecknarna Animation |
| Year: |
2008 |
| Show Video |
|
| Client: |
MTV |
"Ruboffs" MP3s exercise. |
| Product: |
MTVE.com |
| Director: |
Johanna Andersson |
| Prod. Co. |
Filmtecknarna Animation |
| Year: |
2008 |
| Show Video |
|
| Client: |
Neighbourhood |
"Stories from the Neighbourhood" Inside a pop-up book, a hula dancer is carried away by a flamingo. |
| Product: |
SHORT FILM |
| Director: |
Bermuda Shorts |
| Prod. Co. |
Bermuda Shorts |
| Year: |
2008 |
| Show Video |
|
| Client: |
Nokia |
"Face For Africa" Cell phones with African themed face plates dance in unison. |
| Product: |
Accessories |
| Prod. Co. |
Masters & Savant Worldwide |
| Year: |
2008 |
| Show Video |
|
| Client: |
P&G/Novartis |
"Reunion" Party ballons are shown together in a conga line symbolizing healthy bladders on Enablex. |
| Product: |
Enablex |
| Director: |
Frank Falcone |
| Prod. Co. |
Guru Studio |
| Animation/VFX: |
Guru Studio |
| Year: |
2008 |
| Show Video |
|
| Client: |
Papalote ChildrenŐs Museum |
"Robot" A robot makes a child and they go to the family museum. |
| Product: |
Children's Museum |
| Director: |
Mac Premo |
| Prod. Co. |
Neural Films |
| Animation/VFX: |
Organika |
| Year: |
2007 |
| Show Video |
|
| Client: |
Peugeot |
"Spring Sale" Animated people attend the Peugeot spring sales event. |
| Product: |
Cars |
| Director: |
Stig Bergqvist |
| Prod. Co. |
Filmtecknarna Animation |
| Year: |
2008 |
| Show Video |
|
| Client: |
Pharmavite |
"Jump Rope" An animated girl walks in a park and eats a SOYJOY before jumping rope. |
| Product: |
SOYJOY |
| Director: |
Aaron Sorenson |
| Prod. Co. |
LAIKA/house |
| Animation/VFX: |
LAIKA/house |
| Year: |
2008 |
| Show Video |
|
| Client: |
PSA |
"Spilled Oil" Oil spills can be extremely lethal to the creatures that call the ocean home. |
| Product: |
PSA Environment |
| Director: |
MAKE |
| Prod. Co. |
MAKE |
| Year: |
2008 |
| Show Video |
|
| Client: |
Puffing Away |
"Puffing Away" People must adjust their lifestyle if we are to save our planet. |
| Product: |
SHORT FILM |
| Director: |
Isaac King |
| Prod. Co. |
Head Gear Animation |
| Year: |
2008 |
| Show Video |
|
| Client: |
T-Shirt Fishing |
"T-Shirt Fishing" Man fishes for an offensive shirt in his neighbor's yard. |
| Product: |
SHORT FILM |
| Director: |
Jonas Dahlbeck |
| Prod. Co. |
Filmtecknarna Animation |
| Year: |
2008 |
| Show Video |
|
| Client: |
Target Dept Store |
"Channel Red Comp" A compilation of animated Target spots. |
| Product: |
Retail Store |
| Director: |
MAKE |
| Prod. Co. |
MAKE |
| Year: |
2008 |
| Show Video |
|
| Client: |
Teletoon |
"Detour" Animated robots are shown being stuck in traffic going around trucks, filling up on gas and facing everyday obstacles normal people face. |
| Product: |
The Detour |
| Director: |
Frank Falcone |
| Prod. Co. |
Guru Studio |
| Year: |
2008 |
| Show Video |
|
| Client: |
The Big Yellow |
"Tide" A stopmotion sea of random household items. |
| Product: |
Storage space |
| Director: |
Dougal Wilson |
| Prod. Co. |
Blink Productions |
| Animation/VFX: |
Head Gear Animation |
| Year: |
2007 |
| Show Video |
|
| Client: |
The Glumpers |
"Growth Gun" A green blob shows off his new invention with disasterous results. |
| Product: |
SHORT FILM |
| Director: |
MAKE |
| Prod. Co. |
MAKE |
| Year: |
2008 |
| Show Video |
|
| Client: |
Tic Tac |
"Canela" The only roses she loves are these rose-colored mints. |
| Product: |
Tic Tac |
| Director: |
Alex Duplan |
| Prod. Co. |
ACA Films |
| Animation/VFX: |
Organika |
| Year: |
2008 |
| Show Video |
|
| Client: |
United Airlines |
"Flush" An animated man is shown getting up from his plane seat and going into the bathroom that switches to "engaged" and we then see him free falling from the plane. |
| Product: |
Airlines |
| Director: |
Sylvain Chomet |
| Prod. Co. |
Th1ng |
| Year: |
2008 |
| Show Video |
|
| Client: |
Wrigleys |
"Squeeze" A box of Juicy Fruit's peaceful day is interrupted by two fruit that swing into it from both sides. |
| Product: |
Juicy Fruit |
| Director: |
Dave Calder |
| Prod. Co. |
Guru Studio |
| Year: |
2008 |
| Show Video |
|
To say that animation is becoming more and more diverse and versatile on its use of ‘medium’ would be an understatement. With the business ground for the genre expanding with new opportunities, and with a plethora of emerging technologies, it doesn’t seem that one animation technique can dominate the market any longer. A wide range of amazing new styles and themes are continuously changing the perception of ‘what is’ animation in the mind of viewers. 
With a wealth of opportunity to mix media and to create fresh new characters and content, marketers have a plethora of outlets to deliver their messages. Creating assets that are easily re-purposed for all the digital media is now a necessary step. Whether appealing to a mass-market, or a narrowly-defined one, consumers can receive those messages on television screens or computer screens, movie screens or mobile device screens. 
Chapter 1: MAKE
